Thursday, May 13, 2010

Remember Us? I Hope So!

Whatever happened to you? Nice couple with 2.1 kids. You were so very interested in the ONLY REMAINING three bedroom with central air, new cabinets, and a renovated master bath?

You don’t call, you don’t write. I’m beginning to think you don’t even remember us!

Let me help. We offered plush berber carpet, huge closets, a garbage disposal, a door with a number on it, windows that you can see out. Even a kitchen sink comes standard on your new home. Hang on. Didn’t every single apartment you looked at last weekend have all that? Fair enough.

I don’t blame you for not remembering us as the spotless apartment in great location. If that’s what we demonstrated, then we’re not doing our job.

I teach my leasing agents to show that we are different - in a good way. Did we succeed?

I hope it’s not that she kept calling you Bob when your name is Joe. Don't commit us to memory because this is the first place you ever saw, from the vacant apartment window, eight pre-teens single-handedly tip the landscaper’s Port-O-John.

This is what I mean:

When we follow up with a quick email and the link to the ethnic supermarket we promised was right around the corner, we do it so you remember that we are different. Our phone call to answer any questions you forgot to ask is because we are different. We even send handwritten thank you notes. When’s the last time you saw one of those?

We want you to know we are more than four walls. Do you recognize our attempts?

Renting an apartment is certainly about having a master bedroom big enough to fit your bedroom set, and it’s also about being close to a good school, your work, your favorite restaurant. It’s about getting what you want at a price you can afford.

Our job in the leasing office, management office, and maintenance office is to convince you that we are more than the drywall to hang the family portrait. We are a community. And when you move in, your input and contributions make it a place to call home.

Please just keep your kids away from the contractor’s Port-O-John.

1 comment:

  1. Had they locked one of their friends in and actually tipped it over, now that would get the parents notice!